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Job Purpose and Impact

The Category Manager will execute the marketing strategy and annual plans for the assigned product or category. In this role, you will apply general knowledge of the business, market, customer drivers and product or category offerings to inform customer driven marketing initiatives that accomplish business and financial goals.

Key Accountabilities

• Execute the marketing strategy and annual plans for the assigned product or category, incorporating brands and customer segments as relevant and in alignment with broader business objectives.
• Partner with broader marketing teams to execute comprehensive product or category promotional programs, campaigns and other marketing activations in alignment with budgets and relevant competitive, customer and market dynamics.
• Collaborate with cross functional teams to understand and apply customer needs, competitor intelligence, market trends and consumer behaviors to improve overall positioning in the product or category and advance customer value capture.
• Collaborate to support the health and the growth of product or category portfolio by contributing to innovation, new product development, co creation of customer solutions and product commercialization initiatives.
• Execute new products, services or solutions launches as measured by key performance indicators, collaborating across commercial and technical functions to optimize customer engagement and demand.
• Improve customer experience for the assigned product or category and support the development and activation of differentiated customer value propositions.
• Deliver relevant marketing trainings, events and collateral for the assigned product or category.
• Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in a related field or equivalent experience.
• Minimum of three years of related work experience.
• Other minimum qualifications may apply.